DemandMatrix Blog


Which Way is Up? Selling in an Uncertain Market

Q2 2020 will go down in the history books as one of the most challengi...

| 1 min read

Collaboration companies are all set to capture the market as enterprises call for ‘Work From Home’

COVID-19 has seriously turned the world upside down. There’s no sector...

Account Based Marketing: A novel marketing approach, helping enterprises to reap high ROI

What is Account-Based Marketing or Account Based Selling?

Technographics | 2 min read

Technographics: A new B2B tech-enabler for enterprises.

With advancement in technologies and infrastructure, enterprises are b...

intent data | 2 min read

How Can Intent Data Increase Sales Conversions?

Buyer intent data is probably the most underrated concept of our times...

Dreamforce, Salesforce and Best-fit CRMs for your B2B Company

Dreamforce, the world’s favorite (and largest) technology conference h...

Technographics | 3 min read

Here’s why you need Technographics to shorten your B2B Sales Cycle

B2B Marketing and Sales teams today abide by data-driven strategies. T...

Five Experts share their tips on Account-based Marketing

Account-based Marketing is more than just another strategic approach t...

Technographics | 2 min read

The DemandMatrix Story

In the B2B and Tech Marketing sphere, there has been a growing need fo...

B2B data Technographics | 0 min read

Here’s why you need Business Intelligence derived from Technographics

Hyper-personalization and hyper-segmentation have become the two pilla...

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