COVID-19 has seriously turned the world upside down. There’s no sector...

What is Account-Based Marketing or Account Based Selling?

With advancement in technologies and infrastructure, enterprises are b...

Buyer intent data is probably the most underrated concept of our times...

Dreamforce, the world’s favorite (and largest) technology conference h...

B2B Marketing and Sales teams today abide by data-driven strategies. T...

Account-based Marketing is more than just another strategic approach t...

In the B2B and Tech Marketing sphere, there has been a growing need fo...

Hyper-personalization and hyper-segmentation have become the two pilla...

Different organizations may have different ways to define the core job...