DemandMatrix Blog


Dave Green

Dave Green is the Former CMO at DemandMatrix. Dave has co-authored a book on scalable lead generation and helped Avaya generate a billion dollars in sales pipeline in 20 months, in addition to working in the areas of lead generation and sales development with clients like Cisco, Symantec, ADP, Microsoft, Nortel, and many others.
B2B data | 6 min read

4 Must-Know Factors to Improve B2B Data Quality

Your B2B data should be an asset on your balance sheet, not a liabilit...

B2B data | 5 min read

5 companies improving relevance & customer experience with big data.

If you work in a B2B company and would like to improve the quality of ...

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