DemandMatrix Blog


Paroma Sen

Paroma Sen is the Head of Content at DemandMatrix and a former Senior Writer and Editor of various B2B Marketing publications.
Technographics | 2 min read

The DemandMatrix Story

In the B2B and Tech Marketing sphere, there has been a growing need fo...

B2B data Technographics | 0 min read

Here’s why you need Business Intelligence derived from Technographics

Hyper-personalization and hyper-segmentation have become the two pilla...

Top Skills Required in every Data Scientist and Data Analyst

Different organizations may have different ways to define the core job...

B2B data Technographics | 3 min read

Why do B2B Product teams need Technographic Intelligence?

The insights and business intelligence from technographics can prove t...

How do Technographics Drive B2B Marketing and Sales Intelligence?

The pressure is still mounting on B2B Marketing teams to stop being ju...

Technographics | 3 min read

6 Benefits of using AI-powered Technographics / Install Tech Data

For many technology marketers, Product Managers, B2B Sales and Marketi...

B2B data | 6 min read

10 things to look for in a Business Intelligence Service Provider

Big data can add immense value to your overall business by providing n...

Data Enrichment | 3 min read

Why do Cloud Companies need Technographics to Enable Product Marketing Effectiveness and Innovation?

Did you already know that more than half of the world’s companies (alr...

Data Enrichment | 3 min read

How Technographics Enables Intelligent Competitor Analysis for E-signature Providers

Businesses are collaborating more today than ever before. Global expan...

Content Marketing | 4 min read

7 Reasons to Participate in or Host a B2B Podcast!

During a recent podcast episode of Sunny Side Up, Logan Lyles of Sweet...

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