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Paroma Sen

Paroma Sen is the Head of Content at DemandMatrix and a former Senior Writer and Editor of various B2B Marketing publications.
Content Marketing | 4 min read

7 Reasons to Participate in or Host a B2B Podcast!

During a recent podcast episode of Sunny Side Up, Logan Lyles of Sweet...

Technographics | 4 min read

How can Cloud Players benefit from Technographics?

The cloud computing industry is not new, yet it is always in a state o...

Technographics | 3 min read

B2B Businesses and a Growing need to Outsource Contract Lifecycle Management and e-Signatures

Many organizations today choose to focus on their core competence, whi...

4 Important Factors to Keep in Mind for your Next Account-based Marketing (ABM) Campaign

 

Technographics | 4 min read

How Technographics can help create better Customer Experiences for B2B Marketers

In Econsultancy’s 2018 B2B Digital Trends report, companies had stated...

Technographics | 3 min read

6 Ways Technographics can Propel your ABM Efforts

Technographics can help B2B marketers determine which technologies are...

3 Ways B2B Marketers can up their ROI from Account-based Marketing

In B2B Marketing, it is common to run targeted campaigns. This is why ...

B2B data Technographics | 3 min read

Technographics - The Next Big Thing For Every Data Driven Marketer

Decoding and understanding customer behavior has always been a priorit...

Content Marketing | 4 min read

4 Content Gating Takeaways From Leading Experts

Content gating is considered to be an essential lead generation activi...

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