DemandMatrix Blog

B2B data Technographics | 0 min read
Written by Paroma Sen
on June 19, 2019

Hyper-personalization and hyper-segmentation have become the two pillars of any B2B Marketing or B2B Sales campaign in order for it to succeed.

Technographics and technographic-backed Business Intelligence helps B2B Marketers and B2B Sales teams better comprehend their target customer’s and future prospect’s technology-buying behaviors and technology-adoption patterns.

The secret sauce when using technographics lies in extracting the most valuable, crucial and actionable insights to enable better Marketing, Sales and even Product Development outcomes:

Infographic image

Infographic design by- Harshal Gawali


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